Our story


Our story begins with Stu having finished university in Nottingham. Having completed a lengthy work placement with a large industrial company, he knew a 9-5 day to day structure wasn't for him, instead opting not to continue with the company and go travelling in South America. 

It was here in 1991, amongst the temples, pyramids and jungles of Guatemala, that the idea for The Alternative Store was born. 

A store to differ from the norm, to present another option to the big chains and to serve the subcultures of the U.K. 1 year later and back amongst the hills of Sheffield, The Alternative Store was born. Various store units, recessions and a pandemic later we're still here. 

Home to designs such as 0114, the People's Republic of South Yorkshire and Steel City, we operate and retail our own brand from our central Sheffield based store. 

We are also proud to sell brands such as Dickies and Peerless.

You can find us at: 121 Devonshire St, Sheffield, S3 7SB.

  • Email: Enquiries@thealternativestore.net
  • Instagram: @thealternativestore
  • Facebook.com/thealternativestore