Summer '26 · Independent since 1992

Wear something different.

Shop new in The Alternative Collection
The Alternative Collection

The Alternative Collection

Northern & Proud

Northern & Proud

Animal Collection

Animal Collection

Sheffield Collection

Sheffield Collection

New Arrivals

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Duck T-Shirt T-shirt The Alternative Store White XS

Duck T-Shirt

Duck T-Shirt
£39.00
£39.00
Frog T-Shirt T-shirt The Alternative Store XS White

Frog T-Shirt

Frog T-Shirt
£39.00
£39.00
Sloth T-Shirt The Alternative Store XS Black

Sloth T-Shirt

Sloth T-Shirt
£39.00
£39.00
The Alternative Panda T-Shirt (New Fit) T Shirt The Alternative Store Black XS

Panda T-Shirt

Panda T-Shirt
£39.00
£39.00
    • Duck T-Shirt T-shirt The Alternative Store White XS

    Duck T-Shirt

    Duck T-Shirt
    £39.00
    £39.00

    The Alternative

    Premium organic cotton, hand finished.

    Many of our pieces are cut from heavyweight organic cotton and finished in Sheffield, designed to outlast the trends, not chase them.
    Shop the collection

    Free UK shipping

    On all orders over £100.

    Organic cotton

    Premium, sustainably sourced.

    Easy 30-day returns

    Not right? Send it back.

    Made in Sheffield

    Independent since day one.