Summer '26 · Independent since 1992

Wear something different.

Shop new in The Alternative Collection
The Alternative Collection

The Alternative Collection

Northern & Proud

Northern & Proud

Animal Collection

Animal Collection

Sheffield Collection

Sheffield Collection

New Arrivals

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Duck T-Shirt T-shirt The Alternative Store White XS

Duck T-Shirt

Duck T-Shirt
£39.00
£39.00
Frog T-Shirt T-shirt The Alternative Store XS White

Frog T-Shirt

Frog T-Shirt
£39.00
£39.00
Sloth T-Shirt The Alternative Store XS Black

Sloth T-Shirt

Sloth T-Shirt
£39.00
£39.00
The Alternative Panda T-Shirt (New Fit) T Shirt The Alternative Store Black XS

The Alternative Panda T-Shirt (New Fit)

The Alternative Panda T-Shirt (New Fit)
£39.00
£39.00
    • Duck T-Shirt T-shirt The Alternative Store White XS

    Duck T-Shirt

    Duck T-Shirt
    £39.00
    £39.00

    The Alternative

    Premium organic cotton, hand-finished.

    Every piece is cut from heavyweight organic cotton and finished by hand in our Sheffield studio — built to outlast the trends, not chase them.
    Shop the collection

    Free UK shipping

    On all orders over £100.

    Organic cotton

    Premium, sustainably sourced.

    Easy 30-day returns

    Not right? Send it back.

    Made in Sheffield

    Independent since day one.