If we had a quid for every time somebody asked us 'but why the duck?' then we'd be absolutely minted, but (sadly) we aren't so lucky. Instead, here's a quick little piece on our popular Duck T shirt.
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First things first, where exactly did the Duck come from? We'd absolutely love for that to be a nice simple answer, but in all brutal honesty, we're not 100% sure. Ducky started off its' life in the Store on our caps and got a great reception from you guys, so in response to that great reception, Ducky migrated onto the T-Shirts you see in the Store today.
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As we entered Autumn and the summer sunshine started to be replaced by the cold, Ducky got a bit chilly and migrated onto our sweatshirts, hoodies and beanies, even our Duck has to stay toasty in the colder months!
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All jokes aside though, for us the Duck is one of those designs that we just love. Obviously it has ties to people in Sheffield saying 'ey up duck' as a greeting, but it's also a really cute design that we feel adds a nice variety to The Alternative Store.